The designs combine regional and craft beer elements and use the popular ‘Euro’ bottle, widely used in the 80s and 90s. A toned-down, retro-style image of the eccentric brewer, Mr. Lager, richly adorned with beer paraphernalia, was created from scratch.
The entire concept was based on a pun included in the “Regionlane” brand claim and Mr. Lager’s handwritten signature. The design was prepared with future expansion of the series in mind.
