Studio IKAR

Viva la Crema ice cream

The Task:
Designing a line of 13 different containers for Viva la Crema – a brand of luxury ice cream based on Italian recipes and made of top quality ingredients (real cream, natural fruit, nuts and chocolate).

The Job:
The design was intended to evoke associations with the atmosphere of 1950’s in Italy. The idea was to build the brand on the concept of elite luxury one might look for in ice cream desserts.
The photographs of delicious ice cream are accompanied by illustrations of perfect pin-up women, so typical of this decade. The background of each label features iconic Italian wonders of architecture, such as the Leaning Tower of Pisa or the Grand Canal in Venice.
Viva la Crema is the third best-selling ice cream brand in Russia in the family ice cream market segment.