Redesigning the Polopiryna brand – creating a powerful, modern brand identification.
We developed a coherent system of identification for a modern and safe painkiller. We used an impactive red and created a big, contemporary logo that allowed Polopiryna brand to successfully compete on the market. Each sub-brand was assigned a different, easy-to-spot icon. We created a common coding system for Polopiryna S, Polopiryna C, Polopiryna C plus, Polopiryna Max, etc. The rebranding gave the product a spur it needed to take its share of the market, which soon showed in a significant sales rise.