Jastrzębski is a popular regional brand of pasta produced by Jagodex company and sold in Southern Poland. Our Studio was tasked with reinventing the packaging for the entire line of these products. We began with changing the logotype, which is now based around the figure of a farmer holding a sheaf of wheat instead of a non-descript cook from the former logo. The alteration made the brand stand out on the market shelves and allowed for its greater recognition.
The packaging is further decorated with illustrations of sheaths, eggs, grain – all emphasizing the natural aspect of the product. The graphic design draws upon the atmosphere of a sunny summer, inviting us to eat this delicious pasta.