Rebranding of a graphic design created by our Studio in 1999. Other companies in Poland and abroad started to copy the successful design for this brand. After ten years in service it required some refreshing.
The logo was restyled and modernized through addition of some spatial elements. The form of Jan Niezbędny was re-tooled to look more realistically. We added several details to the lettering and placed everything on a red flag, which in turn was arranged against a yellow, systemic background. The next stage was designing a visual identification system for over two hundred different products. In order to keep the packaging legible we decided to limit the number of illustrations – we only showed one or two at a time. We also used a new lettering featuring clear product descriptions.